Why Are Michelin Tires the Best Companion for Your Car?

Michelin is a renowned tire brand in Dubai, and they are recognized for advancement, research, and development in the tire industry. The company started in 1889, and since then, they have been a leader in tire technology.

But Michelin comes with a hefty price tag compared to other premium tyres.

This leads to the question, are Michelin tires worth your money?

The good news is, Michelin tyres are excellent companions for your car thanks to the brand's focus on performance and safety.

If you are looking for more reasons why Michelin tires are the best companion for your car, then stick to this blog because here we will provide a detailed overview of why Michelin tires are regarded as the top choice for car owners.

Reasons That Make Michelin Tires the Best Companion for Your Car

1. Tire Performance And Safety of Michelin Tires

Michelin Tires Dubai are designed using advanced technology to optimize traction, grip, and stability on various road surfaces. This is clearly evident in the brand's manufacturing process.

In 2013, Pete Selleck, the former president of Michelin, gave the world a glimpse of their manufacturing and company's intricate quality control system. 

If tyres fail to meet the quality standards, manufacturers only have 24 hours to fix them. It's this strict adherence to quality that has risen Michelin over other tyre brands in the market.

When it comes to the tread pattern of Michelin tires is strategically created so that it can improve traction on different road surfaces. On dry roads, the tread's design provides a large contact area, which helps in better grip when speeding up the vehicle, braking, and cornering. On wet roads, the tread grooves efficiently scatter water, reduce the risk of hydroplaning, and maintain grip too.

Moreover, Michelin uses specialized rubber compounds that are adapted to specific tire models and weather conditions. Their unique design enhances the tire's ability to grip the road and offers improved traction in hot weather conditions. They also have special siping patterns that improve winter performance and maintain traction in challenging conditions.

Talking about the safety of Michelin tires UAE, it is a top priority for the company, and this is why they have implemented various measures to make sure that their tires meet all the safety standards, and those measures are:

  • Quality Materials
  • Advanced Technology
  • Strict Testing
  • Focus on Wet Performance
  • Run-Flat Technology
  • Tire Pressure Monitoring System (TPMS)
  • Focus on sustainability.

2. Michelin Tires Long-Lasting

Michelin tires are well known because they are long-lasting. When durable manufacturing, high-quality materials, and advanced tire technology combine, it contributes to an extended lifespan of Michelin tires, which also lets you save some money.

Since they are an esteemed brand, they strongly emphasize tire durability during their manufacturing processes. Their tires are built with robust materials and overall careful manufacturing, which allows them to withstand various road conditions, potholes, and other likely risks.

The specialized rubber materials used in their tires prevent wear and tear and allow the tires to retain their tread depth and performance for a long period. And if we talk about Michelin tire prices, then you definitely get what you pay for!

Furthermore, you would typically need less frequent replacements of Michelin tires compared to other lower-quality tires.

They usually offer warranty coverage too for their tires. And some cheap Michelin tires models are designed with eco-friendly features, such as reduced rolling resistance and sustainable materials.

3. Tire Innovation And Technological Advancements of Michelin Tires

Presently, Michelin has adopted RFID technology for all of its automotive tires. RFID technology facilitates enhanced tire management and extends opportunities for predictive maintenance aids to improve driver experience.

In recent interviews, they emphasize that tire condition monitoring will be given more priority as vehicles are becoming more and more automated. Another key benefit of RFID technology is that it is an easy way of specifying tires to measure their lifespan and is quite sturdier than other smart sensors.

The company further implies that RFID technology will provide functions such as avant-garde systems to help drivers to adjust to distinct tire attributes.

They prioritize sustainability a lot in their operations and will keep highlighting their responsibility towards the environment. They have set a go-getting target of attaining 100% sustainable materials in their tires by 2050.

Michelin Tires Other Technological Advancements include:

  • EverGrip Technology
  • 3D Sipes
  • Duracpoil technology
  • Silent Rib Technology
  • Powercoil technology
  • B2 technology
  • NRF technology
  • Tweel airless technology
  • RFID technology.

The company disclosed two pioneering tire models, one designed for road cars and the other for buses, made with 45% and 58% sustainable materials individually. They have a goal to start mass-producing these tires by 2025.

4. Original Equipment Manufacturer (OEM) Partnerships & Awards And Recognition

Michelin has a long history of collaborations with major automobile manufacturers as an Original Equipment Manufacturer (OEM) partner. These collaborations are about working closely with carmakers to develop and supply specifically customized tires to improve their vehicles' performance and features.

Given below are some examples of Michelin's notable collaborations with major automobile manufacturers:

  • BMW
  • Mercedes-Benz
  • Audi
  • Porsche
  • Ford
  • General Motors (GM)
  •  Volvo.

The significance of Michelin Tires being selected as an Original Equipment Manufacturer (OEM) for prestigious car brands lies in the proof of their exceptional tire technology, performance, and reputation within the automotive industry.

Awards And Recognition

Michelin tires dealers in Dubai are so happy with the fact that Michelin tires have received numerous industry awards and accolades that acknowledge its excellence in various categories. Here are some of the notable industry awards and recognitions received by Michelin Tires:

  • CNET Best Tire Brand for 2022
  • "Best New Tire" by Popular Mechanics
  • Brand Finance World's Most Valuable Tire Brand
  • Car Talks Golden Wrench Award
  • "Best Tire Brand" by Consumer Reports
  • Tire Technology Expo
  • "Best Performance Tire" by Autoweek
  • Greenest Tire Manufacturer" by Newsweek.


Michelin tires stand out as the most suitable companion for cars for many reasons we have discussed in the blog already. The tyre brand has earned a solid reputation as a leading tire manufacturer, backed by years of tire expertise, and the trust of prestigious car brands. Therefore, if you are searching for Michelin tires near me, you can refer to Tire.ae and trust and buy Michelin Tires as the best companion for your car.

Tire.AE is a leading tyre shop in Dubai to get premium Michelin tires for your car. We stock all kinds of Michelin tyres, including off-road tyres, summer tyres etc. So if you are searching for the best and most reliable tire brands in Dubai, then you can trust Michelin, available at Tire.ae for all your Tire needs in Dubai!

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